An ideal niche market shares the following characteristics:

1.  You have maximum visibility and accessibility to those who matter most – and to those who will reap the benefits of your projected value.  These people are prospective clients and future collaborators and/or partners who share mutual goals, and have similar business/economical needs.

2.  This ideal niche market will allow you to display your talent and portfolio of skills while satisfying a void or neglected sub-market within a popular area of interest.

Who gives a crap about “Fortune 500″ appearing before your company name when you can claim your thrown between the over saturated mass markets and thrive without a single interruption?  Small businesses need to be concerned with filling those tiny gaps which are often deemed to be “unimportant” by the Trumps and Gurus – and this is why the Internet is the perfect marketplace to target because even the smallest of niches can reach mountains of success with zero threat.

Take a look at yourself as a business man/woman and ask yourself the following questions:  Do I have any strengths?  If so, what are they?  What am I usually doing when I feel most confident?  Do I have a service, product or skill to offer people that is considered to be unique?  How can I take these skills and leverage them?  Allow yourself to be empowered and recognize your successes, whether it be educational or practical, so that you can get a clear picture of the niche markets you could potentially thrive in – and this will enable you to increase your visibility and grow your niche business into one which is profitable and enjoyable.