Not every browser of your niche site will become a buyer but isn’t it a shame that you do not get a second or third chance to convert them. Opt-In Email marketing allows you a chance to convert potential browsers into buyers and allows you to build an ongoing relationship with a customer for future sell, upsell or cross-sell opportunities.

To provide incentive to your customer to give away their email address, capture them with a powerful message and offer them something valuable for free. An example could be the first few chapters of your ebook or a trial version of your custom software.

Once you have captured a potential customer’s email address the real task of farming this contact begins. Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning.

First, you’ll need to develop your follow up messages. If you’ve been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn’t have the space to add to the first letter. Stress the BENEFITS of your products or services!

Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message.

The next couple of follow up messages should create a sense of urgency in your prospect’s mind. Make a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately!

Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn’t yet placed an order? Try to get him to actually respond. Ask if the price is to high, the product isn’t the right color or doesn’t have the right features, or if he is looking for something else entirely. (By this time, it’s unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will order from you.)

The timing of your follow up letters is just as important as their content. You don’t want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up!

Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions!

Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors’. You will make the sale!

Send the final follow up messages later on. You certainly don’t want to annoy your prospect! Make sure that these last letters are at least 4 days apart.

Following up effectively seems complicated, but it doesn’t have to be! So many potential customers are lost because of poor follow up – don’t you want to be one of the few to get it right?

At HotNicheTips we use  AWeber’s opt-in email marketing software to  raise profits and build customer relationships.

Niche marketing research and Keyword research go hand in hand. The main goal is to find a niche keyword and check out its competitiveness. Expand your search to uncover new unexpected market niches rather than stay in the predictable areas that everybody else is targeting.

However, keyword research is not the end of your work. After identifying suitable keywords you have to dig deeper to expand your search:

• Check websites that unite people according to their interests. You will see patterns of niches you never thought of.
• With a broad niche in mind search for news on this topic to narrow down the niche.

The key is to remain a step ahead of other niche marketing competitors by being creative and innovative.

Niche marketing allows you to tap into smaller defined markets which large marketers cannot target. This leaves open a wide opportunity for niche marketers to capture market share with relative ease and far less cost.

The successful niche marketer needs to constantly look for the right balance between competition and search volume. They also need to analyze the nature of the niche to determine how much potential it really has before they enter it. By doing this they find markets that can make them profitable very quickly.  Throguh constant effort and application it is very possible to make a comfortable living online using niche marketing.

I’m in the business of creating and flipping websites. One thing is abundantly clear when dealing with my customers … there are a lot of people out there who are trying to get in this business or just make a success of the web properties they buy or create that don’t know the first thing about how to set up a blog, what to do with it once it is set up, how to promote it, how to get it indexed, how to get traffic and make sales.

I just launched Niche Demon exactly for this reason. If you fall into the category above, this ebook is for you. Geawhite towards newbies, it gives detailed information on how to set up a Wordpress blog and then drive traffic and make sales from it. This is a 98 page ebook jam packed full of information that even some more experienced affiliate marketers don’t know … ranging from setting up a website to marketing, social bookmarking strategies on autopilot, traffic and linking strategies that will send your site to the top of Google results, to setting up a Google Adwords campaign.

So Where’s the Testimonials Suzanne?

I’ll be honest with you. The ink isn’t even dry yet on this ebook. No one has seen it yet, so I didn’t fill it up with the usual bullshit fake testimonials you see on every other sales page on the Internet. In addition to the nuts and bolts information of how to get a website up and running … the techie stuff that most newbies do not know, it has the very traffic and sales techniques that I have been using successfully for years. Let me give you an example. I just launched a site yesterday. Today I applied the very first tip in the ebook for Day 1 of the 5-Day Plan and within an hour, the site made it’s first sale, and it’s not even indexed in Google yet.

Click here to see a larger image. Pretty impressive results for a new launch. This is a brand new site with a $28 sale 1 hour after using the first Day 1 Niche Demon tip.

Here’s the screenshot for another recent launch and below is a Paypal screenshot for two recent launches

See larger Paypal screenshot here.

In addition, I gave a review copy to a couple of people. Here’s one review and below is a video review.

This ebook is your blueprint for success. I got this ebook set up to sell in the Clickbank marketplace and figuwhite it would be a COLD Day in Hell if it got approved. Guess what? It’s a COLD Day in Hell. Clickbank just approved the ebook to sell in their marketplace, so Niche Demon is officially live and ready to download. For the low price of only $47 (keep reading … it gets much better) you can get in on the proven Niche Demon methods and techniques that I use to make a full-time living from affiliate marketing. It’s a deal … and if you follow the instructions in the ebook you can make the price of the ebook back many times over. I guarantee that you won’t regret your purchase.

Go ahead and read the sales page (it is a kick-ass sales page, isn’t it?).

But here’s a deal

As a pre-launch offer, I am willing to let you purchase this ebook for $27, less than half the price on the sales page.

But Wait! There’s 7 FREE Bonuses!

7 FREE Bonuses… Well Over $380 Worth!

And there’s even more!!

To make this the best deal you’ve ever seen, I’m going to offer free resale rights to this video series below, plus the graphics, plus the sales copy, PLUS THE BONUSES BELOW!

This means you can sell it, give it away, bundle it with other products, use it to entice people to join your newsletter, whatever you want! Just one sale will easily pay back what you’re investing and then some…

“Take Action Now And Finally Start Making The Money You Deserve!”

You will need to order from this page rather than the sales page in order to get this deal. This won’t be offered for long, so don’t wait … get it before I remove the special!

ATTENTION AFFILIATES: 70% COMMISSION

If you would like to promote a high converting, high quality ebook with low refunds, grab your banners and get rocking at Niche Demon Affiliates Page

The attraction to niche marketing is fueled by the concept of being a “big fish” in a “small pond” so to speak.  Because small markets are constantly brushed off by big corporations, it creates the perfect opportunity for small businesses to target those specific audiences, whether it be geographically or demographically.

In turn, having the ability to swoop down and snag these overlooked groups can make even the tiniest business seem larger than life – especially to those who share the same targeted interests.

It’s important to remember that each sub market is just as unique as the consumers who frequent within.  Once you’ve identified what appeals to them, it is your job to take position and allow them to be “attracted” to your product or service through the natural course of curiosity.

Knowing who your product appeals to is one of the most important elements to niche marketing effectively.  If you’re niche marketing on the Internet (which I pray that you are) then you should also consider what keywords your market is using when they search within your niche.  Knowing these factors will allow you to target certain products you offer to specific segments within the niche – and it’s sniper-like tactics like this that make your client’s wallet sizzle because you have exactly what they are looking for.

As a niche marketer you should think of yourself as a surgeon who frequently cuts open the larger market sectors and operates until all the voids are sewn up.  It’s your job to fill these voids and monetize these avenues of forgotten traffic.

Despite the market being small, you will appear god-like because you always seem to have what your audience needs – keeping them satisfied and your bank account fruitful.

It’s been said that when asking a question, the best answer is often another question.  The reality is that more often than not, the most direct way to finding an answer is through a string of basic, yet targeted questions – which in turn causes you to think and vocalize in an attempt to find the desired solution.

The same techniques used in this questioning game could also be used in your business to develop a kick-ass niche marketing strategy.  While keeping focus on your product, service, customers, goals and market you will slowly begin to uncover a strategy that is tailored to fit the needs of your business and your target audience.

Niche marketing is all about segmentation, and by discovering that perfect slice of the market you will be able to generate massive profits and take your business to a higher level of productivity.

To get your thoughts sparking – start off with the four W’s:

Who? What? Where? and of course Why?

Who Questions:

• Who is it you would like to benefit from your product/service?
• Who is your absolute perfect, targeted audience?
• Who needs your product/service?
• Who wants your product/service?
• Who has the funds to purchase your product?
• Who does not have the funds to purchase your product?
• And for the previous question, how can this be adjusted?

What Questions:

• What the hell are you selling?
• What makes your product/service better than that of your competitors?
• What do you have to offer that is different?
• What do you want to get out of your business?

Where Questions:

• Where is the ideal location for your to sell your product/service?
• Where would be the ideal location to advertise?
• Where would your product/service be used?

Why Questions:

• Why would anyone care about what you are offering?
• Why is your product worthy of market status and respect?
• Why do you love what you are selling?

As you’ve probably noticed, it’s not as easy as it seems to answer these questions when you’re asking them to yourself.  If you’re still unsure about what type of strategy you should be implementing, take a look at your competitors advertisements, websites and products and compare them to your own.  If you analyze long enough you should be able to identify exactly what is needed to take the top spot within your particular niche market.

Luckily for online entrepreneurs and small business owners it’s not necessary to pour gasoline on your head and strike a match on your nose in order to gain the attention of potential buyers.  And despite popular belief, a niche market doesn’t have to be a stuffy, small corner in which you slave away for hours only to see small-time profits.  If you’re the type of business owner who puts your blood, sweat and tears into your work – there is no need to resist niche marketing, in fact, it’s about time you embrace it!

An ideal niche market shares the following characteristics:

1.  You have maximum visibility and accessibility to those who matter most – and to those who will reap the benefits of your projected value.  These people are prospective clients and future collaborators and/or partners who share mutual goals, and have similar business/economical needs.

2.  This ideal niche market will allow you to display your talent and portfolio of skills while satisfying a void or neglected sub-market within a popular area of interest.

Who gives a crap about “Fortune 500″ appearing before your company name when you can claim your thrown between the over saturated mass markets and thrive without a single interruption?  Small businesses need to be concerned with filling those tiny gaps which are often deemed to be “unimportant” by the Trumps and Gurus – and this is why the Internet is the perfect marketplace to target because even the smallest of niches can reach mountains of success with zero threat.

Take a look at yourself as a business man/woman and ask yourself the following questions:  Do I have any strengths?  If so, what are they?  What am I usually doing when I feel most confident?  Do I have a service, product or skill to offer people that is considered to be unique?  How can I take these skills and leverage them?  Allow yourself to be empowered and recognize your successes, whether it be educational or practical, so that you can get a clear picture of the niche markets you could potentially thrive in – and this will enable you to increase your visibility and grow your niche business into one which is profitable and enjoyable.

If you are a small business owner who provides a product or service, you absolutely need to be using niche marketing!  Whether you consider your product to reside within a “hot niche” is completely irrelevent because focusing on niche marketing will not only keep you better in tuned with what your clients want, but also give you a massive advantage over the hoards of struggling businesses who are wasting their time trying to keep up with the big timers.

What exactly do you need to succeed at niche marketing?

1. As stated before, you need a product or service to sell.  I know this may sound obvious to most, but you’d be surprised at the responses I’ve received when asking this same question.  It is important that your product is specific and caters to the unique needs of a targeted client base.  This can usually be an altered or improved version of a mainstream product, but with a more robust list of features and/or options.  Big companies like to cut corners – so you want to leave no stone unturned.

For example: The company who invented biodegradable golf tees.  They recognized a problem with plastic golf tees often getting left on the courses as well as being non-recyclable, so they came up with a solution that is not only beneficial to the player but also to the club owners and the environment – 4 birds with one stone!

2. Next you need to research your market and narrow down their needs to a specific niche.  Pay attention to all details including age, location and Geo-targeting, income level, sexual orientation and marital status.  The more accurate you can target your niche, the more effective your pitch will be.

For example:  You discover that all golfers in your local area are between the ages of 23-65, with 73% of them being married men in the upper class income bracket.  Within that 73%, more than half of them golf only on the weekends.  The value of this information is priceless!

3. Get a good grasp on the economical aspects of your niche product/service.  Whether you have a product already or are still in the developmental stages, you need to analyze certain factors such as cost, inventory, competition and required skills needed to take your product from your brain to your bank account.

For example: How much will these golf tees cost per unit?  Is outsourcing an option, or would it be more profitable to manufacture in-house?  These are all examples of economical related issues you have to face.

4. The last part is the best – how will you market your product? This step requires creativity and “outside-the-box” thinking.  The most effective way to market any product or service is on the Internet, so you have to decide on branding elements such as your logo and slogan.  You have to find a web designer who can capture the spirit of your product while maintaining the credibility of your sales pitch.

You will use your research and reach potential clients through various forms of media and technology.  How well will your married golfers react to an ad banner with a sexy girl in a bikini bending over to pick up a golf tee?  Will they react well, or will the promiscuous nature make them question the credibility of your product?

Niche marketing is all about discovering the ideal customer for your product, not the other way around.  Once you reveal the target audience, your product will sell itself because you KNOW there is a need to be filled.  Be sure to follow these four steps and you’ll be on your way to niche marketing success in no time!