There are 3 questions you need to ask yourself while choosing a niche product:

1. Are your customers accessible?
This comes down to niche marketing your product for the right people in the right space.
Demographics, age, income and gender all play an important role in this.  Advertising a feminine product in an all-male gym in sounds crazy in the “brick and mortar” world but is easy to blunder on online if your targeting is not carefully planned out.

Let’s say you have a product that will help farmers grow more crops. You need to somehow figure out a way to communicate this product to them. There’s no point in advertising on billboards in big cities that farmers hardly ever frequent.

Make sure you have a clear niche marketing strategy to easily attract your customers.

2. Does the niche have potential to grow?
Does your niche product have the potential to grow into something  bigger and better or it is a one-time phenomenon? What about business in future? When niche marketing your product, you need to consider the lifespan of the product. Sometimes niche marketing isn’t the best way, especially if your product is a one-time thing. Remember the reason for niche marketing is not to “hit and run” make a samll profit and move on, the objective is to be a first entrant in a space where rapid growth in demand will make your website the authority in that arena.

Niche marketing is great for those products directed at a targeted group with their individual needs as the focus. However, make sure your niche product has the potential to grown into future sales through repeat business or as the niche idea catches on with others.

3. Is the product already established in the market?
The key is to take an already existing product and transform it into something a niche market would use. Or, develop something that does not exist, but should. A little competition never hurt anyone but if a large and well-known company is already selling the same product in the same niche market, it is going to be hard to convince your audience to switch to your product.

As an example, the Swiffer Sweeper combines sweeping and mopping into one easy motion. It is well known and trusted by everyone. Niche marketing this same product under a different name to a specific group of people, say, university students, is not going to help you much. However, changing the Swiffer into a smaller version, one that fits inside a dorm room desk drawer, might just work.

So, before you jump into niche marketing, ask yourself these simple questions to find out if your
product is niche marketing worthy.

I’m in the business of creating and flipping websites. One thing is abundantly clear when dealing with my customers … there are a lot of people out there who are trying to get in this business or just make a success of the web properties they buy or create that don’t know the first thing about how to set up a blog, what to do with it once it is set up, how to promote it, how to get it indexed, how to get traffic and make sales.

I just launched Niche Demon exactly for this reason. If you fall into the category above, this ebook is for you. Geawhite towards newbies, it gives detailed information on how to set up a Wordpress blog and then drive traffic and make sales from it. This is a 98 page ebook jam packed full of information that even some more experienced affiliate marketers don’t know … ranging from setting up a website to marketing, social bookmarking strategies on autopilot, traffic and linking strategies that will send your site to the top of Google results, to setting up a Google Adwords campaign.

So Where’s the Testimonials Suzanne?

I’ll be honest with you. The ink isn’t even dry yet on this ebook. No one has seen it yet, so I didn’t fill it up with the usual bullshit fake testimonials you see on every other sales page on the Internet. In addition to the nuts and bolts information of how to get a website up and running … the techie stuff that most newbies do not know, it has the very traffic and sales techniques that I have been using successfully for years. Let me give you an example. I just launched a site yesterday. Today I applied the very first tip in the ebook for Day 1 of the 5-Day Plan and within an hour, the site made it’s first sale, and it’s not even indexed in Google yet.

Click here to see a larger image. Pretty impressive results for a new launch. This is a brand new site with a $28 sale 1 hour after using the first Day 1 Niche Demon tip.

Here’s the screenshot for another recent launch and below is a Paypal screenshot for two recent launches

See larger Paypal screenshot here.

In addition, I gave a review copy to a couple of people. Here’s one review and below is a video review.

This ebook is your blueprint for success. I got this ebook set up to sell in the Clickbank marketplace and figuwhite it would be a COLD Day in Hell if it got approved. Guess what? It’s a COLD Day in Hell. Clickbank just approved the ebook to sell in their marketplace, so Niche Demon is officially live and ready to download. For the low price of only $47 (keep reading … it gets much better) you can get in on the proven Niche Demon methods and techniques that I use to make a full-time living from affiliate marketing. It’s a deal … and if you follow the instructions in the ebook you can make the price of the ebook back many times over. I guarantee that you won’t regret your purchase.

Go ahead and read the sales page (it is a kick-ass sales page, isn’t it?).

But here’s a deal

As a pre-launch offer, I am willing to let you purchase this ebook for $27, less than half the price on the sales page.

But Wait! There’s 7 FREE Bonuses!

7 FREE Bonuses… Well Over $380 Worth!

And there’s even more!!

To make this the best deal you’ve ever seen, I’m going to offer free resale rights to this video series below, plus the graphics, plus the sales copy, PLUS THE BONUSES BELOW!

This means you can sell it, give it away, bundle it with other products, use it to entice people to join your newsletter, whatever you want! Just one sale will easily pay back what you’re investing and then some…

“Take Action Now And Finally Start Making The Money You Deserve!”

You will need to order from this page rather than the sales page in order to get this deal. This won’t be offered for long, so don’t wait … get it before I remove the special!

ATTENTION AFFILIATES: 70% COMMISSION

If you would like to promote a high converting, high quality ebook with low refunds, grab your banners and get rocking at Niche Demon Affiliates Page

Latent Semantic Indexing. All of the Search Engines have invested in this technology and if they are not using it now, they will be soon.

The definition for LSI is as follows:

Latent semantic analysis (LSA) is a technique in natural language processing, in particular in vectorial semantics, patented in 1988 [1] by Scott Deerwester, Susan Dumais, George Furnas, Richard Harshman, Thomas Landauer, Karen Lochbaum and Lynn Streeter. In the context of its application to information retrieval, it is sometimes called latent semantic indexing (LSI) – http://www.cs.utk.edu/~lsi/

Read the full story

In it’s most naked form, niche marketing is nothing more than targeting specific keywords and phrases and optimizing your website with these search terms.  When done successfully, a potential buyer will type any one of your researched keywords into a search engine, like Google, and see your website – or a link to your website – within the first 3 positions of the search results.  They will click the link and be directed towards the indexed page of content on your website and (hopefully) follow through to purchase your product or click your recommendation.

Now this may seem easy enough in theory, but make no mistake, optimizing for the wrong set of keywords can do you a great deal of harm.  For example, the name of a product your promoting is also the name of a popular library in New York City – and instead of receiving targeted traffic who are looking for information on the product, you are receiving hundreds of hits every week with people looking for the architectural history of this library!

So how do you find the right keywords to target?

Well the most common tool used for uncovering profitable keywords is Wordtracker.  Their keyword research tool allows webmasters to dig deep within the databases of several popular search engines and reveal the exact phrases that people type into the search engines when they’re looking for something.  Take a look at the screen shot below:

I’ve typed the word “tattoo” into Wordtracker’s Keyword Research Tool, and I am shown the results taken from the databases of Google, MSN and Yahoo.  Having this power gives you the ability to not only see how many times a certain phrase is “searched for” but also how many existing websites are competing online for the same keyword.

With relation to niche marketing, you want to optimize your website and marketing efforts towards keywords which have a good demand (searches per day) with reasonably low supply (competing websites).  Targeting these phrases which have high demand and low supply will ensure that you rank on the first page of search engines when these specific terms are typed into the search query.  And with all that free targeted traffic coming to your website, the money will soon follow!

Once you’ve mastered the process of building keyword lists and knowing which keywords to target, you will notice immediately that your niche marketing efforts will begin to translate into clicks and dollars.  With a little bit of trial and error you can be on your way to dominating any niche regardless of its size!