There are 3 questions you need to ask yourself while choosing a niche product:

1. Are your customers accessible?
This comes down to niche marketing your product for the right people in the right space.
Demographics, age, income and gender all play an important role in this.  Advertising a feminine product in an all-male gym in sounds crazy in the “brick and mortar” world but is easy to blunder on online if your targeting is not carefully planned out.

Let’s say you have a product that will help farmers grow more crops. You need to somehow figure out a way to communicate this product to them. There’s no point in advertising on billboards in big cities that farmers hardly ever frequent.

Make sure you have a clear niche marketing strategy to easily attract your customers.

2. Does the niche have potential to grow?
Does your niche product have the potential to grow into something  bigger and better or it is a one-time phenomenon? What about business in future? When niche marketing your product, you need to consider the lifespan of the product. Sometimes niche marketing isn’t the best way, especially if your product is a one-time thing. Remember the reason for niche marketing is not to “hit and run” make a samll profit and move on, the objective is to be a first entrant in a space where rapid growth in demand will make your website the authority in that arena.

Niche marketing is great for those products directed at a targeted group with their individual needs as the focus. However, make sure your niche product has the potential to grown into future sales through repeat business or as the niche idea catches on with others.

3. Is the product already established in the market?
The key is to take an already existing product and transform it into something a niche market would use. Or, develop something that does not exist, but should. A little competition never hurt anyone but if a large and well-known company is already selling the same product in the same niche market, it is going to be hard to convince your audience to switch to your product.

As an example, the Swiffer Sweeper combines sweeping and mopping into one easy motion. It is well known and trusted by everyone. Niche marketing this same product under a different name to a specific group of people, say, university students, is not going to help you much. However, changing the Swiffer into a smaller version, one that fits inside a dorm room desk drawer, might just work.

So, before you jump into niche marketing, ask yourself these simple questions to find out if your
product is niche marketing worthy.

Not every browser of your niche site will become a buyer but isn’t it a shame that you do not get a second or third chance to convert them. Opt-In Email marketing allows you a chance to convert potential browsers into buyers and allows you to build an ongoing relationship with a customer for future sell, upsell or cross-sell opportunities.

To provide incentive to your customer to give away their email address, capture them with a powerful message and offer them something valuable for free. An example could be the first few chapters of your ebook or a trial version of your custom software.

Once you have captured a potential customer’s email address the real task of farming this contact begins. Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning.

First, you’ll need to develop your follow up messages. If you’ve been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn’t have the space to add to the first letter. Stress the BENEFITS of your products or services!

Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message.

The next couple of follow up messages should create a sense of urgency in your prospect’s mind. Make a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately!

Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn’t yet placed an order? Try to get him to actually respond. Ask if the price is to high, the product isn’t the right color or doesn’t have the right features, or if he is looking for something else entirely. (By this time, it’s unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will order from you.)

The timing of your follow up letters is just as important as their content. You don’t want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up!

Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions!

Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors’. You will make the sale!

Send the final follow up messages later on. You certainly don’t want to annoy your prospect! Make sure that these last letters are at least 4 days apart.

Following up effectively seems complicated, but it doesn’t have to be! So many potential customers are lost because of poor follow up – don’t you want to be one of the few to get it right?

At HotNicheTips we use  AWeber’s opt-in email marketing software to  raise profits and build customer relationships.

Niche marketing research and Keyword research go hand in hand. The main goal is to find a niche keyword and check out its competitiveness. Expand your search to uncover new unexpected market niches rather than stay in the predictable areas that everybody else is targeting.

However, keyword research is not the end of your work. After identifying suitable keywords you have to dig deeper to expand your search:

• Check websites that unite people according to their interests. You will see patterns of niches you never thought of.
• With a broad niche in mind search for news on this topic to narrow down the niche.

The key is to remain a step ahead of other niche marketing competitors by being creative and innovative.

Niche marketing allows you to tap into smaller defined markets which large marketers cannot target. This leaves open a wide opportunity for niche marketers to capture market share with relative ease and far less cost.

The successful niche marketer needs to constantly look for the right balance between competition and search volume. They also need to analyze the nature of the niche to determine how much potential it really has before they enter it. By doing this they find markets that can make them profitable very quickly.  Throguh constant effort and application it is very possible to make a comfortable living online using niche marketing.